This can be the case when a story of high-tech / Cloud service is narrated in a format that is easy to understand, straightforward, and friendly.
Since we've been supporting Citrix as a creative guardian within a partnership, a number of ranges of marcomms for Citrix have been launched in the last few years.
Introducing one of the strongest marketing communication that I've worked on, Sales Scenario, which delivers the way Citrix support its clients with the smartest Cloud services and solutions.
This Marcom has been designed as printed material as well as a form of an easy-to-read e-book that you could navigate the scenario with user-friendly nav. It's been launched in multiple languages, including English, Chinese, Japanese and Korean.

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