Lotte Duty Free, one of the biggest duty free retailer brand based in Asia Pacific, recently launched the suite of creative assets with a signature monogram that were created from a collaboration project with Steven Willson, a British graphic artist, to celebrate their 40th anniversary. 
The range of creative assets have been exhibited and engaged across the whole customer journey from their brand campaign to the range of MERCs.
The idea represents the celebration of their years and years of history with industry leading retail experiences that have been offered to broaden audiences across the border. 
The whole journey of collaboration project from the day 1 to the end to offer entire creative direction that is empowering the holistic brand communication were organised by Ascender Branding, a global design & brand consultancy.
Project coordination & management:

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