BRAND IDENTITY & BRAND COMMUNICATIONS DESIGN
FOR USER EXPERIENCE
As a creative director of Ascender Branding Global, I've been engaged with the creative journey to create a brand identity and design the whole brand communication languages for entire user experiences.
StoryPlay is an interactive WebChat in which users can take part to create their own stories.
Whereas the way other online libraries provide a range of stories & narratives to the readers is one-way and omnidirectional, the users can choose their own path and make decisions to curate how you develop the story to end with StoryPlay.
StoryPlay is an App-based service. The visual language and brand identity we've created represent interactiveness, holistic experiences, empowering, and intriguing.