#packagingdesign #productdesign #bts #vtcosmetics #cosmeticpackaging #makeuppackaging
Celebrity branding and product collaboration
Project Type: Overarching creative direction of entire packaging design for collaboration project between VT Cosmetics and BTS, a world-wide game changer as a Korean boy-band who’s currently inspiring the global music industry. The design principles are focused on the representation of persona of BTS, beloved, young and talented artist group, by using consistent graphic devices, collaboration logo lockups, product range lockups and quality materials for both makeup & skincare ranges. By the usage of elegant materials and usability focused containers reinforce the quality of the product experience for target audiences, who are expected to reflect the personality and the quality of the artists.