CITRIX: C-Tomorrow, Event creative direction
Yuna Moon, a creative director of WISH & WORK, has been engaged as a creative director for overarching creative direction of the entire event, C-Tomorrow by CITRIX. The creative journey began from the very early stage of the marketing strategy as well as sponsorship driving, which involved the core visual identity of the event across sponsorship manuals, digital campaigns as well as registration website. The ideas have been empowered with the core brand device & visual identity assets across the events elements, such as; - Ideas & vision of each components of the city of future - Booth design that included all signage assets as well as large & small scale graphic elements - Overarching creative direction for every single corner including entry & registration tables, co-working space, park, beach, transportation, library and many more - Signage designs including wayfinding systems and digital wayfinding elements
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