BigW, Store Environment & Experience Design
The environment & experiences design for a brand that is owning a large number of mega stores across Australia. This is one of a client projects that I had to consider strong strategic approaches with the usage of the brand toolkit with a range of visual language. The seamless and inclusive brand experiences were created throughout a customer journey that was empowered by the usage of the visual identity within a modular system. Category headers, Fitting rooms, POS, Wayfinding elements and In-store retailers are all part of the journey that was embraced by a strong yet holistic creative solution. *A project delivered in 2011 as a creative lead at Moon Communication Group.