ROBERT CHICKEN Franchise Brand Identity
Robert Chicken, a franchise brand launched in 2019, presents the new ideas to provide best fried chicken recipes with the robotic equipment. The new invented machine is automatic but showcases a real old-school fried chicken taste that is fresher and unique. The brand aims to offer automated food serving systems to the franchisees with the human labour saving facilities. With less human workforce, still damn delicious and authentically localised. The brand identity represents customer experience that is approachable and straightforward. By the collaboration with WISH&WORK & ASCENDER BRANDING, the identity for the franchise has been developed for wide range of comms including digital platform, product packaging for in-store / take out / delivery system, merch and store signage system. It is presented with multiple icons of the faces that are friendly and likeable.