Wish&Work has been engaged to create a new brand identity & communications for Parnell as the future forwarding curator for exclusive & unique lifestyle experiences. All family brands have been refreshed under monolithic brand strategy and look&feel for several retail spaces including new flagship show room. New logos and brand personality has been displayed across macro & micro touch-points including primary signage, super-graphics, digital communications, cafe front as well as small merchandising goods.
Parnell: Brand Identity
Brand Identity & Overarching Creative Direction for lifestyle brand, Parnell